Mauricio Sialer
Head of Product & Digital Commerce | P&L Owner Marketplaces • E-Commerce • Fintech • Subscriptions
Scaling 0-to-1 digital platforms that drive profitable growth.
Executive Profile
Previously at Amazon, BBVA, and Intercorp (Cineplanet). Currently leading the BEES customer app at AB InBev in Peru (Backus) — the world's largest brewer.
P&L owner of a $150M+ GMV B2B platform with 10+ years scaling 0-to-1 digital platforms across FMCG, marketplace technology, and financial services in LATAM and Europe. Led cross-functional teams of 17, driving BEES Peru to #1 in adoption across AB InBev's global network and launching BNPL, subscription, and loyalty products that scaled customer profitability — growing managed EBITDA by 40%, from $3M to $4.2M.
I operate generative AI, LLMs, and agentic frameworks on my own infrastructure — so what I bring to the boardroom comes from running the technology, not from reading about it. IESE MBA. Trilingual: English (bilingual), Spanish (native), Portuguese (B2).
P&L Management • B2B Marketplaces • Fintech • Subscription Commerce • Digital Transformation • Cross-Functional Leadership
How I Work
Scale from Zero
I build products and platforms where none existed, turning undefined markets into revenue-generating channels.
Monetize Latent Demand
I redesign pricing and product architecture to capture value that incumbents leave on the table.
Operate at the Intersection
I set the strategy, then bridge P&L rigor, product vision, and technical execution — from first-hand command of the technology.
Lead Cross-Functionally
I align engineering, data, commercial, and finance teams under a single strategy, then execute with operational discipline.
Where I Create Impact
Digital Products & Platforms
BEES Peru — #1 in adoption across AB InBev's global network ($150M+ GMV)
B2B Marketplaces & E-Commerce
$18M incremental online revenue — new e-commerce platform, Cineplanet
Fintech & Embedded Payments
Amazon BNPL launch — seller sales +16%, 40% retention at 90 days
Subscription & Loyalty Products
Customer LTV +65% in 12 months (Cineplanet) · Rewards EBITDA +40%, $3M→$4.2M (AB InBev)